LUX Shampoo
Colored Hair
Format: 270ml.
Thanks to its formulation with a natural UV filter from rice oil, also rich in Υ-Oryzanol and Vitamin E, it is suitable for exposure to sun rays as it has a protective action for the hair.
Extremely rich formula, containing cationic polymers with a conditioning action, a creamy base with a nourishing emollient action and silicone conditioners which, in addition to intensifying the detangling and softening action of the product, provide a high light effect for a result of soft, light and shiny hair , ideal for the treatment of hair exposed to the sun, salt and chlorine from the swimming pool, often dull and exfoliated
ACTIVE PRINCIPLES:
RICE OIL (contains γ-Oryzanol) - In addition to its hydrating, emollient and nourishing properties, rice oil is known for its content in g-Oryzanol, a natural UV filter which has a protective action against solar radiation, protecting the hair, as well as the color, from the harmful effects of the same.
It also contains high percentages of phytosterols and Vitamin E, which give it further protective properties.
UV FILTER - Protects against the harmful effects of solar radiation that cause accelerated color fading.
OMEGA 3,6,9 (Contained in Plukenetia Volubilis seed oil) - Oil extracted from the seeds of a plant that grows in the Andes, extremely rich in fractions of polyunsaturated oils Omega 3, Omega 6, Omega 9 , which have important properties cellular regenerators and work as real restructuring agents; this oil also exerts an important barrier effect, helps to reduce the loss of hydration, intervenes in the keratinization process and reduces flaking, acting as a real restructuring of the hair cuticle.
It is also rich in tocopherols which have antioxidant and protective properties.
MILK PROTEINS - The cosmetic effects obtained from milk are attributed to the effectiveness of its proteins.
Milk proteins perform a nourishing and conditioning action on the hair; they bring softness, shine, volume and body; they work as restructuring and regenerating on damaged and weakened hair; it is able to penetrate the hair fiber and stabilize its structure.
LIGHT REFLECTORS - They are made up of specific quaternaries, high molecular weight dimethicones and silicone conditioners which act by wrapping the hair with a highly reflective film creating a high light effect as well as a barrier/protective effect that protects and prolongs the duration of the color , for a more resistant and brighter color result.
MECHANISM OF ACTION OF THE LIGHT REFLECTORS: - The light reflectors create a film around the hair which gives it protection due to a barrier effect; this film also has a very high ability to reflect light (MIRROR EFFECT) with a consequent increase in the brightness and brilliance of the colour.
HOW TO USE:
Apply to damp hair. Leave on for 2 minutes. Comb and rinse with plenty of water.
