KER Shampoo
Lightened Hair
Format: 270ml.
Shampoo for Lightened Hair has an immediate detangling, polishing and restructuring action; formulated with a mix of delicate surfactants with low dermatological impact, it delicately cleanses the hair without impoverishing its hydrolipidic barrier; leaves the hair soft, shiny and soft.
Contains hydrolysed keratin with a repairing action, argan oil with a high restructuring and nourishing anti-ageing power, and a derivative of quaternised Limnanthes Alba oil with a conditioning and protective action.
It has an intense conditioning and polishing action. The product is enriched with hyaluronic acid with an anti-aging filling action and allantoin with a soothing anti-irritant action.
ACTIVE PRINCIPLES
HYALURONIC ACID - Hyaluronic acid is an essential "ingredient" of connective tissue and provides resistance and shape maintenance.
One of its main functions is the stabilization of the elastic fibers and collagen of the dermis, also intervening in the skin repair process and in metabolic exchanges.
From a chemical point of view it is a macromolecule of carbohydrate origin, characterized by the ability to bind to itself and retain large quantities of water, just like a sponge. For this reason it is mainly responsible for hydration.
As the years pass, the quantity of hyaluronic acid is progressively reduced, with a consequent reduction in the degree of tissue hydration and loss of tone.
HYDROLYZED KERATIN - Protein characterized by a long molecule with a spiral conformation (structure called alpha-helix) and by a high number of sulphur-containing amino acids (in particular cysteine).
The interactions between the sulfhydryl –SH groups of these amino acids determine the formation of numerous –SS- disulfide bridges: this property, combined with the helical shape, gives keratin resistance and, at the same time, elasticity.
Thanks to its natural ability to bind to the hair fiber, keratin transfers these properties to the shaft, repairing the hair and making it resistant. The keratin used has an average molecular weight of approximately 2000.
ARGAN OIL - Argan (Argania spinosa or Argania sideroxylon) is a tree widespread in the arid landscapes that characterize the south-west of Morocco. Despite the scarcity of water underground,
Argania is a very long-lived tree that can reach up to 150-200 years of age. The fruit it produces is a green berry, similar to an olive but larger in size.
Inside it contains a particularly hard kernel which in turn contains two or more almonds from which the famous Argan oil is extracted.
The production of this oil requires a laborious process that until recently was entirely done by hand.
Argan oil is used in the cosmetic field thanks to its antioxidant, emollient, hydrating and highly elasticizing properties.
It is one of the most important oils for cellular rejuvenation thanks to its content of Vitamins E and various essential fatty acids.
DERIVATIVE OF LIMNANTHES ALBA OIL - With a polishing, nourishing action and above all capable of prolonging the duration of the colour; makes
HOW TO USE
Distribute on wet hair, emulsify, then leave on for 1 minute;
rinse with plenty of warm water.
